Guillaume
Guillaume
ICP-1.59%
The algorithm is finding the ICP that fits best with organic content. So if the content is designed for that ICP and the video goes viral then the exact ICP will be watching the video vs Paid ads where you arbitrarily create content, put your ideal ICP as targeting and pray for this ICP to enjoy the content - in most cases you won't have the perfect content market fit viral organic gives you This is where organic > paid once again
Max Musgrave
Max Musgrave
Imagine all of those 200M views were targeted to your EXACT ICP through paid ads That would give you a MUCH higher ROI in my opinion
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